Senior-level Accounting and Finance Professionals on a Project and Interim Basis

Contact Us
Minneapolis 952.345.4140
Dallas 972.720.1020

4 Tips in Making Your Company Standout Against Competitors

Author: Laurie Knafo/Wednesday, December 27, 2017/Categories: SNI Companies, SNI Financial, For Employers, Industry Trends, SNI Certes, For Employers, Industry Trends, SNI Technology, Accounting Now, Staffing Now

Rate this article:

Remember the days of vibrant billboard advertisements and kitschy slogans on bus shelters? Twenty years ago, these tactics alone brought costumers to businesses around the world until we entered the dotcom era, eventually leading us to today’s social media generation. Now, a simple flyer on the side of the road just won’t cut it. Because we see various digital ads every minute of the day, many tend to lose interest and ignore these pop-ups. Consumers have developed a new need to see brands live and in color before committing to investing time or money into their offerings. How companies establish their brand identity is important, but how they maintain it is crucial – Here are 4 tips to make your business shine in a sea of competitors:

Know Your Product
In order to convince buyers that what you’re selling is top-notch and one-of-a-kind, you have to first believe it yourself. Knowing what your business has to offer and how it could fundamentally stand out in a crowd of challengers is key – Immerse yourself in the service and make customers aware of how it will help them. Bringing your product to the streets through experiential marketing is a great way to get up close and personal with potential clients, showing them first hand that what you are proposing is just what they need.

Build a Fan Base
A company’s current loyal customers are often their greatest assets. Word of mouth is the most organic way to attract consumers, as people are more inclined to trust their family or friends’ opinion over an advertisement. Creating this fan base allows for new prospective clienteles to learn about your product, ultimately, sharing its offerings with their personal network.

Stay Original
In a world of mass email promotions and exclusive social media campaigns, digital marking is the present – It is important for any company to produce original content and uphold a unique identity. Creating a message that resonates with your target market is the best way to increase your brand awareness, while catching and retaining your audience’s attention, making your product their go-to.

Enhance Customer Service
No one hopes for criticism, especially on something that they have devoted many hours and dollars to creating, and, often times, this feedback can be taken personally. Although it is tough to hear, customer complaints generally provide the company with very helpful information that only clients would have insight to – It is important to value these customers, as they are the future of your business, and take their reactions seriously, in order to continue improving. Consumers always remember the companies that have superior customer service and are more likely to continue using their services over organizations that have failed in this area.

Standing out against your competitors is no easy task, and will only get more difficult as technology and marketing continue to develop – Remember to take the time to efficiently identify your target market and how your offerings will help them. This is the start to any successful company, and an important tactic that will allow your business to continue flourishing!


Number of views (9262)/Comments (21)

Laurie Knafo
Laurie Knafo

Laurie Knafo

Laurie Knafo is Regional Vice President for SNI. Her 30+ years in the recruiting business enable her to bring insightful counsel to companies and candidates looking to make the most out of their staffing relationships.

Other posts by Laurie Knafo
Contact author Full biography

Full biography

Laurie Knafo is Regional Vice President for SNI. Her 30+ years in the recruiting business enable her to bring insightful counsel to companies and candidates looking to make the most out of their staffing relationships.


21 comments on article "4 Tips in Making Your Company Standout Against Competitors"

Avatar image

google flights

2/7/2018 3:52 AM

The 8 Secrets Of Google Flights To Buy Cheaper Its Ticket ...

As a traveler and a mandatory user of flight comparators, you may already be familiar with Google Flights, the flight search tool, which already does what you can expect from a price comparator: find and compare prices of flights. flights from around forty French airports.

Avatar image


7/30/2018 1:16 AM

Thanks for sharing with us. I just loved your way of presentation. enjoyed reading this .Thanks for sharing and keep writing. It is good to read blogs like this. As constantly, we appreciate yourself assurance and accept as true within us.

Avatar image


8/9/2018 7:09 AM

this post has been pretty much different from all it has all the qualities obtain to see some revolutionary issue which are very important thing to see here hope to get across some new type information.

Avatar image

medium sudoku

8/12/2018 9:01 PM

Amazing place to play free sudoku online if you are interested to playmedium sudoku online free if you are interested to play so click on our site and do enjoy.

Avatar image


12/7/2018 2:53 AM

Thank you so much for the sharing.

Avatar image

Matt brown

1/7/2019 4:07 AM

Apple Support Phone Number is here to help. Contact Apple Support Number by phone for iPhone, iPad, Mac, and more. Call +18338005666

Avatar image


2/14/2019 4:12 AM

Your all Tips in Making Your Company Standout Against Competitors are the great extraordinary word your blog.

Avatar image


5/29/2020 1:49 AM

I just studied it and knew it was big and simple for me.

Avatar image


12/3/2020 5:06 AM

There could be stiff competition in the market, but if you want to stand out among your competitors, then you need to have access to such effective tips like knowing your product well and staying original. You should also consider hiring a Digital Marketing Analyst for the purpose.

Avatar image


12/28/2020 9:05 PM

Hello, I am happy to see your wonderful article. I'm also collecting articles on these topics, would you like to visit my site later? My site also has posts, comments and communities similar to you. Please visit my site토토사이트

Avatar image


2/4/2021 6:00 AM

I have learn several good stuff here. Definitely worth bookmarking for revisiting. I wonder how a lot attempt you put to make this kind of excellent informative website.

Avatar image


2/4/2021 6:00 AM

Utterly composed subject material , thanks for selective information .

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Contact author

Subscribe to Our RSS Feeds!